Where’s the beef? Wendy’s rolls out new Brand identity

Get ready for a new Wendy’s brand identity system launching in the Northeast in June. There’s a lot more to branding than just the new logo and this article provides a good description of how a brand gets fully cooked. This new push for Wendy’s involves transformation not only in aesthetic, but in products and services in order to meet the wants and needs of the modern consumer. Their mission’s position is “A cut above…” hmmm should be interesting…

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